Last week SMEketing launched a whitepaper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, sophisticated,…
Pay-Per-Click advertising (or PPC as it is more commonly known) can give a small Yoga Businesses with a limited budget a chance to level the playing field with their larger competitors. On Google and Yahoo, PPC allows a business to take a small to moderate investment and target their most desired customers with laser-like accuracy….
With the growth of Twitter in recent years it’s getting harder and harder to stay in the timeline of your followers long enough for them to notice your tweets. With over 500 million users sending over 400 million tweets per day, you might feel that your messages are a needle in a haystack. How can…
In most of the villages and towns that dot the landscape of southern Spain you can paint your house any colour you like – as long as it’s white. But one tiny community is an exception. Though tucked away in as remote a spot as one can imagine, it has become world-famous and attracted thousands…
Search engine marketing is very useful for our business. Any organization right form small to big can use it for expanding their business. It is also called SEO and includes video marketing, article marketing, and so on. Before using it, we must know about it. Moreover, keywords, terms, and phrases play significant role in this…
Ethanol is the most widely used alcohol. It is commonly consumed for its intoxicating effect. It is also used fairly frequently as a fuel. This simple chemical has had huge effects on human society for thousands of years. In the technical language of chemistry, an alcohol is any organic compound that has an oxygen hydrogen…
The internet is becoming almost a necessity for any business. People access it at home, work, school and on their phones. Contractors that focus on providing timely information and knowledgeable advice will be the ones that usually gets the business when it comes time for the customer to buy. How can contractors benefit from internet…
One of the fastest ways to become established as a regional expert is through the process of offering community workshops and seminars. I’ve spoken to hundreds of these groups through the years and have made some wonderful friends, as well as experienced some remarkable opportunities by volunteering time to add value to others. Yes, I…
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics…