There are six imperatives of marketing that drive, or should drive, today’s small business. These imperatives are: 1. No matter what business you might think you’re in, sooner or later you are also a marketing organization. 2. As an essentially marketing organization, then it follows that marketing becomes your single most important business activity. 3….
If you are just starting out looking to make money on the Internet, then this article will save you a lot of time, money, frustration and guesswork. Here is why: The key to making money on the Internet quickly and easily, without hassle…is to simply sell something to a market that is in dire need…
With the advent of the digital marketing era, it’s been estimated that almost 17 billion searches take place online every month. Now simply put, if you can bring the tiniest proportion of searchers to your business then who can stop you to thrive even in the most competitive market environment! This is where SEO in…
In my last article I shared about myself and how I got started in internet marketing. Today here I will be explaining what internet marketing is and different models related to that even though all these can be run with just your PC, laptop, iPhone and internet WiFi connection. At first glance to most people,…
Last week SMEketing launched a whitepaper campaign for a local IT company here in Hampshire. Wikipedia defines a white paper as: “An authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions.” If the product you sell is expensive, sophisticated,…
Pay-Per-Click advertising (or PPC as it is more commonly known) can give a small Yoga Businesses with a limited budget a chance to level the playing field with their larger competitors. On Google and Yahoo, PPC allows a business to take a small to moderate investment and target their most desired customers with laser-like accuracy….
With the growth of Twitter in recent years it’s getting harder and harder to stay in the timeline of your followers long enough for them to notice your tweets. With over 500 million users sending over 400 million tweets per day, you might feel that your messages are a needle in a haystack. How can…
In most of the villages and towns that dot the landscape of southern Spain you can paint your house any colour you like – as long as it’s white. But one tiny community is an exception. Though tucked away in as remote a spot as one can imagine, it has become world-famous and attracted thousands…