One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…
How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times…
If you are about to start a new business, then you should get ready to face great challenges. Financial challenges will be the first hurdle that you have to cross and you might have to take huge loans from banks if you have insufficient funds. The money factor is very important in deciding the fate…
As we continue to sift dutifully through the over 1,000 pages of the stimulus bill (American Recovery and Reinvestment Act of 2009), there is one provision that is not getting much attention, but could be very helpful to small businesses. If you are a small business and have received an SBA loan from your local…
If you are looking to rank high in the search engines for your local market, then hiring local SEO services makes sense. These experts will be able to help you get your website noticed by your potential customers. Now that people are using the internet more for checking local companies, than they are using the…
Local businesses are looking to capitalise on using search engines such as Google to drive traffic to their website and through their front door. Research has indicated that 60 to 70 percent of in store purchases start with research online. For a small business this is a massive opportunity to help grow your business with…
All businesses, big and small, need commercial general liability insurance. There are many things that could put your finances at risk, and without adequate coverage, your entire company could be affected. Look online to learn the laws in your state and local jurisdiction to find out the minimum amount of insurance you need, and then…
Business or Management Consulting is the practice of helping organizations solve problems so as to improve their efficiency, effectiveness and productivity. It is a global business worth hundreds of billions of dollars. Wherever businesses exist, there is a need for Business Consultants. This is also true for Nigeria, Africa’s most populous nation with a population…
This can be a bad business decision. This is particularly true if your business is a locally based one and not simply an internet based one. By not focusing some of your marketing budget on making sure that you have adequate local ads, your local community is likely not being fully informed and aware of…
More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small…