An often overlooked aspect to successful local marketing for small businesses is conducting proper keyword research. While every local business would love to rank atop Google for what they perceive to be the top keyword for their company, many do not know how to go about doing so or why it’s so important. Many offline…
“Search engine marketing” can be a very intimidating term for local business owners. This intimidating term refers to the work you do to position your website so it is found at the top of search results pages when someone looks for you or for what you do. Unfortunately, it does require WORK. Websites rarely show…
Local search engine optimization is a powerful tool to make your website reach out to a large customer base and improve your business prospects. This also makes it easier for customers to find the kind of information and services they are looking for. Before the arrival of the internet, yellow pages and other publications were…
Want more exposure on the Internet? Then you must join Merchant Circle. It is the largest social media networking site that connects over 1 million local businesses with their neighborhood consumers. It not only gives companies more exposure, it builds relationships with your community, has the ability to advertise specials, offer coupons, posts consumer reviews,…
Since the emergence of the internet over the last 15 years, many local businesses have taken a hit on takings, to the point where they have just been driven to closure because of lack interest. Large supermarket changes have also contributed to the shift in shopping style, which has led many high streets stores high…
Everyone wants their company to Rank #1 in Google (or as close as humanly possible). What if you sell products or services LOCALLY? Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only…
Local marketing can work for any online business whether you really are only local to the place you want to market to or whether you’re a global business. Start a Local Niche Group on Facebook The remarkable thing about Facebook is that you can create as many groups as you want to. You can create…
Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it. 1. Vastly Improves Your Search Engine Rankings Location-based marketing helps you get…
In the ‘burbs of Albany, NY, there sits a little hamlet called Loudonville. A thriving community that is as rich in history as it is in capital I have been in this community since 2002 and see myself staying here to the late end, or even the end!! Several weeks back, I saw another local…