The one thing to remember about local marketing is that you don’t have to have a local business to use local marketing strategies. With the right local marketing strategy, you can get more customers, increase engagement, and make more sales. 1. Know How to Segment Your Audience Best Even when you know who your basic…
If you are running a local business, you may be wondering how you can target even more customers in your region. If you already have a website, that’s a great start, and if you don’t, it’s definitely time to join the digital marketing revolution. More and more people are searching for businesses like yours online….
It’s not easy to purchase an ambulance these days. The reason is that there are a lot of hurdles in the process, such as reimbursement challenges, expensive non-paid transport, and low call volumes, just to name a few. And after a couple of years, the ambulance needs to be replaced. Partly, it is because of…
Visibility is the key to success for any new or existing commercial entity. No matter the industry you serve, you must be able to effectively market your brand to core, niche or mass audiences. While social and mobile media integration is essential, there are still traditional ways to advertise your products and businesses across the…
Many of our loyal readers out there are already aware that Dave and I relish celebrating conscious and proactive entrepreneurs who are working to make a difference in the world while providing their services. Today I am thrilled to highlight a local Kootenay-based business with this wonderful discussion below. We first met Narae Kang, owner…
What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too-what about you? But when push comes to shove, are you REALLY shopping local or just supporting from…
Now is the time to connect. Whether you have been separated from friends and family over the past year, have struggled to get your business out there, or have been otherwise unable to do the things you want to do, now is a great time to get creative and reconnect with the community around you….
Are you in business? Do you spend ridiculous amounts of money for a one year’s membership to your local yellow pages directory? How’s that working for you? C’mon…think about it. When was the last time you used the yellow pages to look up a phone number yourself? You either Googled for it, or you called…
While local SEO is cheaper compared to huge SEO campaigns and targets a very small part of the population, the fact is that this can sometimes be exactly what you need. If, for instance, you run a small business based in Chicago, receiving traffic from around the country would be futile and would not get…