The use of the Yellow Pages is now considered an outdated approach to attract prospective clients. These days, it’s getting your business online and making it more visible that proves to be the more effective mean to do it. And it makes sense considering the fact that around 82% of the world’s population are now…
As a small business owner you may be wondering if you should invest any time or money on marketing your local business online. After all you are already being pulled in a thousand directions by your business, your staff, your customers; and the last thing you need is another responsibility – especially if it won’t…
When it comes to SEO and running a business in India, things may seem straightforward. The only thing you need to do is identify the keywords that define your business, and use them in your website content in order to increase your chances of being found by users through search engines. However, things are not…
It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market. Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy. If…
Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think from the bank. This is not to say however, that getting a business loan is…
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…
How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times…
If you are about to start a new business, then you should get ready to face great challenges. Financial challenges will be the first hurdle that you have to cross and you might have to take huge loans from banks if you have insufficient funds. The money factor is very important in deciding the fate…
As we continue to sift dutifully through the over 1,000 pages of the stimulus bill (American Recovery and Reinvestment Act of 2009), there is one provision that is not getting much attention, but could be very helpful to small businesses. If you are a small business and have received an SBA loan from your local…