One of the challenges facing small, local business websites is being found amongst the myriad of competitors both locally and nationally when visitors search for them using the search engines. Local search may be the answer to the small businesses problem. If you haven’t noticed, “Google Local” lists three companies BEFORE the number one organic…
Using the internet for local businesses can be a challenge. This is mainly because the internet is world wide, yet you only need an audience from just a particular territory. It gets even worse when you use PPC and have to pay for the traffic or visitors coming to your site. Untargeted visitors mean you…
The World Wide Web has universal potentiality. It has provided people with the ability to interact with someone, who has a dongle but resides in a remote village, as well as with someone, who lives in a posh place of a leading nation. This exceptional capacity of connecting the extensive world together has encouraged the…
A recent study released in early 2018 by BrandMuscle has revealed that only 3% of small and medium businesses in the United States are hiring experts or external agencies to do the marketing for their businesses, with over 60% choosing to do the marketing themselves, or relying on in-house “specialists”. The study also mentioned SEO,…
Local SEO is a highly effective form of local online marketing. It allows you to promote your business to your local customers whenever they need it. Local SEO uses Google and business directories and yellow pages. Millions of users daily check these directories to find out the local businesses in their area. Local SEO is…
Yesterday, while walking to the gym by my house I saw an interesting site. 2 small kids (maybe 8 years old) were sitting on the corner of my street with a lemonade stand. I found it amusing. I remember doing stuff like that when I was a kid. Actually, I sold poems that I wrote…
If you have a local fitness, health or wellness business, be sure to get involved in community events. This is a great way to increase awareness, win customers, build strong bonds, create long-term loyalty, and build a better community all at the same time! There is no substitute for interacting with potential customers face-to-face. As…
The first thing I do with any local client is to look at their current citations. I will look to see if they’re matching what is listed in the Google My Business listing and seek to fix any inconsistencies in those listings. One of the most important things for ranking locally is consistency, so this…
1.) Online business directories are very beneficial for small businesses. You just have to know how they work. An online business directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their…
While making a decision about investing your money and time for promoting your business then you will have to consider certain things like whether to invest in AdWords or on SEO. Though both of these marketing strategies are different from each other still they can be beneficial for your business if used together. You can…