Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy marketers to serve up incredibly precise and measurable marketing campaigns with a minimal amount of effort and budget. However, it…
A Google My Business profile is essential for local online business. It’s free and will enable you to appear in local search results for queries specific to your products or services. Without local SEO, you won’t be appearing on any local map listings in which Google displays search results for the vast majority of local…
This day and age has seen the rise of a new type of small business, the micro-multinational. The internet and globalization have opened up a lot of possibilities for local businesses to expand their reach to cover a larger geographical area. Going global is no longer the sole purview of the “big boys.” There is…
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh…
What is Local Search? Before talking about why you need Local Search let’s define it. According to Wikipedia, Local Search is the use of Search Sites by people searching for local businesses. The search is geographically constrained by adding a location word such as city and state, or zip code. Wikipedia goes on to say…
A Local Business directory is a website or printed listing of information, which lists about all businesses of every category. The businesses can be categorized by four things, which are: Business Location Size Activity The details in a business directory vary from business to business. They may include business addresses, business name, telephone number, location,…
WhatsApp for small businesses WhatsApp is a social messaging service for mobile devices that allows you to send text messages, images, audio and video clips to communicate with those people who are in your phone’s contact list. Marketing with WhatsApp can be an effective way to connect with your potential customers and promote your business….
Wandering into the San Jose, California Chamber of Commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the world’s best known companies. As one glances at the list of members what is conspicuous is the absence of the heavy hitters….
Small business and local SEO needn’t be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits. If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business…
Every Door Direct Mail service is a simple, easy and inexpensive way to reach out to all the potential customers near your business. EDDM is U.S. Postal Service bulk mail program offered by your local post office. With EDDM, all you have to do is design your mail pieces, choose your targeted postal delivery routes…