First things first go and claim your listings in Google, Yahoo and Bing. This will get you started out on the right foot. Fill out your listing completely. Use a comprehensive description, pictures, videos, coupons and your logo. This makes your page more trusted and will get you ranked higher right from the start. Next…
Search engine optimization (SEO) is an important tool in the arsenal of business owners who are attempting to break into the online world and create a presence that can increase profits. SEO companies are able to implement an intricate website plan that usually results in higher search engine results page (SERP) ranking and more business…
When I speak to business owners about local online advertising I often find that they are overwhelmed and confused by the alphabet soup of – PPC, CPC, SEO, SERPs, Twitter, Facebook, social marketing, search marketing, organic search and paid advertising. In this article I’ll attempt to clear up this confusion and set you on a…
To completely harness the opportunity that Local search can provide, a business owner must approach with realistic expectations. Despite the fact that local search is becoming necessarily to business, business owners must understand that if their product or service is not largely in demand online, there may not be much of an opportunity. Although certain…
The thought of accounting and bookkeeping for any business, let alone a small business can be daunting enough. However, it is one of the most important aspects for any professional business. It needs to be carried out on a regular basis to ensure that financial targets are monitored and met. Online accounting is a form…
I often speak to groups of small business owners and I keep hearing the same comment over and over again with many of them saying that marketers don’t matter or marketing doesn’t matter anymore. There are many reasons I’ve heard as to why marketing doesn’t matter: “all my business comes by referral,” “I never spent…
If we observe and study the most successful businesses and professionals, there are some factors which are common in them. One of the most striking among them is their ability to create successful business networks. Networking is vital for any business or professional to really succeed, whether it is online or offline. Internet has become…
SEO works for every Internet company. However, if you want to capture the attention of your local market, you need to approach SEO with a different mind-set. The following tips will help you drum up more business on a local level by increasing your rank specifically for that goal. Get close to where you want…
Are you searching for local business online marketing tips? You’re in luck. In the business world, your exposure means everything. It’s actually a pretty simple concept to understand. The more people that are aware of what your business has to offer, the better. Assuming your business offers a quality product line or service, marketing is…
Did you know you can compete in the local search marketing? You can and most times even beat the biggest players in your industry. The national companies are focused on the biggest markets at the national level. This leaves the local markets wide open waiting for someone to jump in and take over. Here are…