Digital marketing also known as web marketing, web advertising or web publishing is the part of marketing which uses web and online technologies including mobile phones, desktop computers and various other electronic media and social media platforms to advertise products and services worldwide. It has emerged as one of the vital components of today’s marketing…
Even during the thick of the pandemic, we saw businesses struggling to change operations enough to stay afloat. Now, the name of the game is “adapt,” and we are all players trying to find out where we fit into the larger picture. Even if it means stepping out of our comfort zone, we are forced…
“Digital Marketing Certificate or Certification” – Which one’s for you? It is safe to say that you are seasoned or a new digital marketer thinking about what, if any advantage there is in getting a digital marketing Certification? In the event that you have any information on digital advertising, you realize that you are continually…
As we are heading forward, technology has taken over a seemingly command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization, it has suddenly started looking like a…
Digital marketing speaks more about a win-win situation for you and your customers. It works ways beyond TV ads and billboards that come under traditional marketing. With 80% of individuals surfing online simply to gather information, the services are gaining popularity. So, here are some benefits you can reap through online marketing. Connect with customers…
“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this…
“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this…
A startup business lacks big budgets for advertising purposes. On the other hand, they don’t have the resources as well. Hence, these businesses find it difficult to compete against the big boys in the industry. In fact, a startup has only big ideas and hard work to compete with the big businesses in the niche….
Digital marketing has evolved in a way that no one could have anticipated a mere few years back. As such, there are no real rules to follow in digital marketing. The reason why this is true is because digital marketing in itself is very fast. Trends change in a matter of hours instead of months…
As a business owner or entrepreneur, managing a business is always challenging, requires a lot of focus, planning and managing of various work aspects, you even don’t plan for. In such situations, as a business manager or owner, it is imperative that you take certain crucial decisions of work that you plan to manage, delegate,…