A lot is being said about digital marketing these days. This article attempts to see what it is all about and how we can use it to further our business. Digital marketing – Definition The advertising and promotion of a business through digital channels or media is called digital marketing. Digital media includes the radio,…
Businesses are finally catching on! The need to move online has finally been taking seriously. Companies are moving to the internet quite rapidly and those who haven’t yet are definitely intending to. A 2010 spending report that compared different trends from US and UK companies provided some great proof that social media and digital marketing…
In a world wherever companies expend millions of dollars each year on digital marketing campaigns, the need to separate good agencies from bad cannot be worried enough. Uniting several internet marketing strategies with other forms of media and schemes, digital marketing has come to be one of the most operative methods of lead-generation, branding and…
The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have…
If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features…
Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing…
Let’s first quickly run through the criteria you’re employing digital marketing for, which is needed to narrow down the list of channels you need to get your marketing strategy in action: 1. Company goals Getting the word out: If your current offline efforts aren’t matching how your competitors are increasing their popularity, this is a…
Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets. In the modern concept sense the term “market” has a broader meaning. It…
Are you planning to increase your business revenue by getting more traffic to your website through SERPs (Search Engine Result Pages)? If yes, you can do it by adopting advanced SEO strategies. Every business owner does not have expertise in SEO. So, they opt for a digital marketing agency who works on their behalf and…
Digital marketing though part of mainstream conversations today is still a topic where many have a doubt. This article attempts to provide information regarding digital marketing using simple non-technical terms. The emphasis has been on making this article suitable for non-technical readers. In this era of technological advancement, there would be hardly anyone who would…