Online food ordering is gaining grounds these days. Restaurant owners and consumers both are availing the benefits and the services are being used in full swing. People find it the most convenient way to order food where as restaurant owners see it as commercial advantage. Customers take it as the most suitable way as they…
Online Reputation Management (ORM) is the process of maintaining a positive reputation of your online presence by minimizing negative comments or information about your company. This is done primarily through the process of Search Engine Optimization and this process helps in Search Engine Marketing and Social Media Marketing. Your business heavily depends on your reputation….
If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business. Online business is now overlapping the traditional way of business. Hence, it is very important to…
Marketing your business is important. There is no point in having the best business in the world if no one knows you exist. If you have no customers, then there is no quicker way for your business to go bankrupt. Marketing is no longer as simple as putting an ad on the radio, in the…
Estate Agents have nailed their formula for success on the head: ‘location, location, location’. If you don’t happen to be in the estate agency business, what would be your formula for success? What should you be looking for to create the best conditions for your business to thrive? Have you heard of the marketing mix…
The traditional principles of marketing strategy can also be applied to e-commerce strategy. Making sure that the mix between your target market, your product or service and your corporate resources is still just as important. What many companies fail to recognize however, is that in many cases their online customers need to be categorized differently….
A website is a 24/7 salesman of your company. It is also the marketing brochure of your business. When first time visitors land on your website, you only have around 5 seconds to give them a good impression. If your website cannot achieve this, they will leave and visit other sites. Now, let me share…
A large proportion of businesses today spend a great deal of time trying to win new customers. Large amounts of money will be ploughed into getting expert sales people to chase leads and advising existing customers to make word of mouth praise. In our technologically advancing world, determined business owners also throw hefty amounts of…
Keyword density indicates the number of times a particular keyword or key phrase appears in certain parts of your web page, including the headline and the body. Ideally, your content should include as many relevant keywords as it can. However, doing so could ruin the flow of your sentences and could end up reading unnaturally….