The traditional principles of marketing strategy can also be applied to e-commerce strategy. Making sure that the mix between your target market, your product or service and your corporate resources is still just as important. What many companies fail to recognize however, is that in many cases their online customers need to be categorized differently….
A website is a 24/7 salesman of your company. It is also the marketing brochure of your business. When first time visitors land on your website, you only have around 5 seconds to give them a good impression. If your website cannot achieve this, they will leave and visit other sites. Now, let me share…
A large proportion of businesses today spend a great deal of time trying to win new customers. Large amounts of money will be ploughed into getting expert sales people to chase leads and advising existing customers to make word of mouth praise. In our technologically advancing world, determined business owners also throw hefty amounts of…
Keyword density indicates the number of times a particular keyword or key phrase appears in certain parts of your web page, including the headline and the body. Ideally, your content should include as many relevant keywords as it can. However, doing so could ruin the flow of your sentences and could end up reading unnaturally….
4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. And marketing starts with a plan. Start…
To have an internet marketing business is one thing, to have a successful internet business is quite another. Anyone who goes into this field thinking it will be a quick way to get rich needs to do a lot more research, as statistics show that only the top 3% (approx) of entrepreneurs will succeed to…
SEO is simply expanded as Search Engine Optimisation, which is popularly used in internet marketing in today’s online world. It’s basically a process of enhancing the volume and quality of traffic to a web site in the search engines with the usage of popular and relevant keywords. Search Engine optimisation is not about manipulating the…
Much has been said about how important it is to have a strong online presence, especially for businesses. But little do we know about the real power of web directories for business and in boosting their revenues. Different sources say different things about different website directories and bookmarking sites and their potency in boosting a…