Choosing the right web design company is crucial for your small business. You need to do enough research before you choose a web design company, because a well structured website that has a good design and layout attracts, engages and retains visitors; whereas a poorly designed website can drive away your prospective customers. Therefore, you…
With the rising numbers of entrepreneurs going online, one has to have an edge to make it big. Some spends hundreds or thousands of dollars developing the best website to make sure the clients visit, but is it really just about the website? Are there other rules to follow to really succeed in internet marketing?…
When the Kansas City Federal Reserve Bank President Thomas Hoenig said recently that the economic outlook for the first half of 2009 looked “grim,” it may have made your stomach flip. Most likely, we won’t feel any economic relief until the third quarter. At the close of 2008, factory orders, home sales, and service industries…
Digital marketing aka internet marketing is no longer limited to having a compelling website, effective online strategies, email marketing or embracing more and more channels to the silos. It is all about integrating all the digital aspects to business marketing. Of course, it will need complete knowledge of the platforms and channels in order to…
If you’re conservative then you probably haven’t really taken your travel business online yet. Of course, you may beg to differ since you have your own business site complete with a booking engine as well, but you haven’t really been there and done that if you don’t have a presence on the social scene online….
Attraction marketing simply put is a technique which allows the customer to see what your offering them and how it will benefit them before they make any purchase. It’s a technique which gives content to the buyer before they make a purchase and shows them the value of your service or offer. Thus attracting people…
Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal…
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single glance…