A picture speaks a thousand words – the idiom is not new to anyone. It is the reality, which most of us deny accepting, but no matter what, you cannot run away from the fact that visual effects leave a monumental impression than the words or saying. Therefore, when it comes to the branding of…
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your products…
Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have…
Every Business Has A Story To Tell Everybody likes a good story and why not? Stories are entertaining, instructive, engaging and above all human; they connect people to people, and businesses to customers. Stories are about communication and communication is the essence of marketing. We have at our disposal the greatest communication tool the world…
Branding is important both for effective online marketing as well as offline promotion of the product or service. Let us see how we, as consumers, identify with a particular brand. The first and foremost component of a brand is the company logo. In recent years, and especially before the age of technology took over all…
You have signed on the dotted line and are now a part of a huge multi-level marketing company. Then they give you all the tools and sales paraphernalia at those Saturday morning network marketing meetings. Guess what? Every other distributor in your company has those same exact tools as you do. What do you do…
Since March the majority of employees that can, have been working from home. While it might have been convenient at the beginning, it soon became tiresome. In the past the daily interaction with fellow employees served to connect people and keep a team spirit. Zoom meetings just don’t cut it. Employees need to feel appreciated…
Creating a brand identity is an important part of the process of establishing any business. A brand identity creates loyalty, inspires trust, and allows for ease of recognition of you and your services. A complete brand identity can be comprised of several segments, not all of which will be present in all circumstances. Evaluate the…