Efficient communication is a must in the marketplace and online you have to regard your website as a property in cyberspace. Like with physical property you need to announce it – and branding your web address is a part of it. The mechanisms are not the same. You need to know exactly what to do…
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to define a good logo design…
Brand consulting refers to a specialized professional who deals in popularizing or advertising the brands/company. These specialists are highly concerned in brand marketing including both online and physical. They usually represent their clients to the targeted community so that the positive aspects of the brands can be easily and conveniently highlighted. This kind of activity…
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls? Well having been a Founder of a Franchise Company, we had saturated our target markets and yes our competitors…
Let’s explore becoming a blogger and the proper use of Facebook, Twitter and LinkedIn advertising on your blog and website. Facebook and Twitter have very specific instructions for using their logos, but it seems that on the Internet, very few people are following those guidelines. If you have any questions, you should ask your attorney….
In today’s time, a bad image of a business in the eyes of its audiences can ruin their presence forever. Online reputation means how an individual sees any business over search engines. If an online business is not authentic in the eyes of users, then the users will not avail their service. The providers of…
The concept of brand and brand marketing is still the same as it always has been: Get someone to like you, encourage them to buy your stuff and then persuade them to keep buying more of your stuff. The most prevalent factors in achieving brand loyalty have always revolved around the simple things such as…
Online reputation management, abbreviated as ORM, deals with the online reputation of your company’s name which you want to improve or restore. It helps to eliminate all the negativities about the brand and replace them with positive material which helps in building the trust of the customers. Customers often like to depend on brands with…
How do Brand and Position co-exist? Have you ever considered the difference in the two words and their impact on the success of your company and its product offerings? These and other online business ideas support these articles. Marketing campaigns that don’t have the expected impact can be traced to a misunderstanding of market dynamics…