Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about personal…
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single glance…
Earlier people used to spend money for advertisements on newspaper or on tv ads. Even right now that strategy is on live but it consumes large volume of money. To find alternatives for the promotion of the business, technical minds found an option called online classifieds. What is Online Classifieds? The mass volume of people…
Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. 1. Define Your Brand To define…
Whether it’s increasing sales, generating more traffic, promoting your brand awareness or conveying a message/information. Whatever your goals it is important that your website and marketing strategy work towards achieving these goals. Every business is different, with their own strengths and weaknesses. We don’t believe in an out-of-the box approach to websites or online marketing….
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer’s mind, and captures the audience’s collective consciousness. It is the foundation of your brand story. Developing an appropriate communication concept is the first step in creating your…
Do you sign your blog posts? Does your name appear anywhere on most of your blog posts? This question came up recently in a discussion about how writers create a platform upon which they can sell their books. Are you recognized as a writer? For instance, I write the majority of my blog posts, even…
WEBSITE QUALITY Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple. Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and…
The era of technology has arrived and with most forms of communication conducted online, businesses are hard pressed to incorporate digital operations. For small business, achieving a professional online brand and web expansion may seem too costly, but with affordable website design creating the much needed web presence can be achieved. Professional web design services…
The World Wide Web, also referred to as the Internet, offers businesses yet another media through which to educate, promote or sell their product or service, giving businesses and consumers instant access to one another 24/7. Can you believe it was once projected that the Internet would peak in the early 2000s? Today, statistics show…