Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of…
While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous marketing offline. However, not every…
In the current digital world, which has accelerated with the pandemic, websites are crucial to surviving and thriving in business. As the great football coach Vince Lombardi stated, Winning isn’t everything. It is the Only Thing. Your company website must be a winner as defined by generating business opportunity and not by art. Now, art…
Blogging on your website increases profit, but there’s so much more that blogging can do. Branding your business is most effectively handled on your blog. Are you using your blog effectively for this purpose? Let’s talk about what branding is, and isn’t. Branding is a way of trademarking the value in your business. People begin…
Do you see the best in your students now? Or will you be so focused on classroom management there is only time to get the job done each week? Do you teach online and see a group of anonymous students you may never really get to know? Or do you take the time to learn…
Most, if not all businesses today, can benefit from a web site. If you already have a site that is not working for your business, or you are starting the process of finding a web developer, you can save a lot of time, trouble, and most importantly money, by answering a few questions before choosing…
A product review of Shopify buyable pins. Sell products on Pinterest with buyable pins. Here is my product review. How exciting it is to introduce the new pins! Here is how to get started selling. Simply open a new online store, select a package, theme, a store name and a design. Enter simple billing information…
When you start your first online class you are usually not introduced to the concept of digital citizenship. You are expected to follow a code of conduct and your instructor may provide the rules of Netiquette, which describe acceptable behaviors in the class. However, becoming a responsible digital citizen means more than following the rules….
The modern business must have a Web presence that communicates its brand and basic information to target audiences. Despite that 89% of Internet users research restaurants online, thousands of restaurants still have little or no online presence. It’s essential that restaurants develop and maintain a basic website. You may say that your business does not…
With the senior population growing, many businesses from small to large have started to focus their marketing campaigns at mature consumers. This is a smart move, especially considering that these senior citizens are nothing like that of earlier times. Present day has shown us that the senior market is full of many different wants and…