You may have noticed that there’s been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this relatively new marketing phenomenon, and it seems this has spread to the design and architecture world. I’m regularly asked for…
Social media has clearly been proven as an effective and useful means of communication for people world wide. Not only does it reconnect you with old friends and family but it provides for a great tool to manage all your relationships and social life in general. Artists and celebrities are also among those who use…
Social media marketing has reached in such a position today that you can easily administer your product advertisements just clicking by your mouse. It can help both large and small companies producing web traffics, assisting the branding for products and amplifying the sales. The promotion of social media marketing is now a gateway for the…
A great social media manager is, as Ron Burgundy would say: “The balls“. It’s an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead. The role of a social…
Marketing is about telling stories, and telling interesting ones that people want to listen. If you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long-term affinity and engagement. This will then translate to dollars and cents. People…
Do you engage in restaurant social media marketing efforts? How much do you think about what could go right or wrong? While social media can be a great promotional tool, the downside comes down to one concept: reputation management. As a recent article in Hospitality Technology points out, customers in today’s social media-obsessed world are…
Social Media Automation is an important aspect of your digital marketing strategy. Admit it, your time is never enough to do everything that you need to do in order to grow your business. As many experienced entrepreneurs will say, you should focus on the 20% tasks that will generate 80% results. In marketing, there are…
Social media is evolving at the speed of light. We have only had a glimpse of what potential it may eventually have to marketers and public relations professionals. Twitter just recently added the ability to create lists to organize the torrents of data available. This will have an impact on the industry in ways that…
Both paid search and social media have been steadily incorporated into many business strategies, but if you have not integrated these two powerful marketing tools, you may find you are missing out on a huge opportunity. In as much as the return-on-investment, conversion-obsessed world of paid searches can seem a world away from the viral…
Pinterest, while initially visited by young middle-class Americans, is quickly expanding its membership. Although numbers haven’t been released by Pinterest, ComScore reported that 13.76 million people worldwide visited the site in January 2012. Not a number to be disregarded and irrelevant! For Pinterest to work and benefit B2B campaigns, creativity and relevant audience need to…