Introduction There was a time when television, newspapers and radio were the only forms of advertising products and services. But social media, which gave birth a decade ago have revolutionised the very game and concept of global marketing as well sharing information. There is a great deal of impressive data available on popular websites such…
Virtually all of the big-time Internet marketers have a Facebook presence. Some have tons and tons of dedicated followers who take their words as gospel. And Facebook can be a powerful marketing tool if used correctly. Unfortunately there are those who abuse their presence there and actually do a lot to hurt their image in…
Social media is on a striding upsurge. From swift communication to business promotion, social media is now being used by the small businesses to promote their brands, services and products in the most effective manner. By following a strategic approach, these businesses can reach out to the targeted customer base and enhance their brand visibility…
Social networking is no longer a cliché. It has moved beyond the Gen-X angst filled online community spaces such as MySpace, Orkut, Hi5 to more business-oriented websites such as LinkedIn and Yelp!. Currently, social networking websites are offering a tremendous amount of opportunities for small entrepreneurs to reach out to their prospective customers and build…
So what exactly is Social Media Marketing? Well think about this, Facebook, Twitter, YouTube and LinkedIn – these are all social media channels. If you are a marketer and would put up business establishment in an area, the first thing you do is you forecast the number of people passing by. Most of these business…
Search Engine Optimization and Social Marketing are interdependent. Incorporating Social Media into the web site promotion plan is necessary, as is the support Search Engine Optimization and Search Engine Marketing provide Social Marketing Programs. Online businesses require all elements to work together to achieve business objectives. The Internet has evolved and Search Engine Optimization and…
Your business may exist in physical form, or you are doing it through a web site. Marketing fundamentals remain the same. Any business needs to advertise to carry the message across to a prospective customer. All forms of advertisement have one thing in common, i.e. ‘eye balls’. This is the basic tenet of advertising and…
Google is poised to continue with the tightening of the noose on traditional ranking techniques and signals, and there is now this natural shift to social signals as well as other variables that address the social engagement dimension of the SEO campaign. While organic search marketing has been the lynchpin of the main competencies of…
Marketing yourself or your product can take a lot of time and money. At least, that’s what marketing professionals want you to think. While it’s true that to get a professional marketing strategy up and running, you will need experience and practical knowledge, but to get yourself started with internet marketing, you just need a…
Social media collectively makes up New Media 2.0 tools that allow online publishing and live interaction with folks in various ways. Prior to implementing social media tactics, develop a strategy based on customer research and measurable goals and objectives. Small businesses who implement these tools without a plan will fail. Think…research, objective, strategy, THEN tactics….