5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you…
If you run an offline business, then you are probably wondering how the new world online technologies that are opening up can help you. Maybe you have a website that offers directions to your business, a map, and some contact information, but this doesn’t really increase your business. It only makes your business more convenient…
“Social media marketing…what’s that? Never heard of it in Asia.” I can almost hear you say that. That was MY response when I first researched it on Google. I have been using parts of this form of marketing but have never knew the collective term for it. So What is Social Media Marketing? I found…
Are you looking for an effective Facebook marketing strategy that will have you seeing more conversions? There are several ways to capitalize on this social media platform without breaking the bank. You can easily become a trusted authority by following these three strategies. Whether you are a new business or a seasoned professional, these methods…
Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands. This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of…
Everything You Need to Know About Social Media Marketing Trends Today! The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on…
Once a business owner understands the basics of social media, the next challenge is implementation. The challenge here is making, then learning to manage, the commitment to consistent engagement. First, you must understand three basic points for successfully implementing social media: 1. Social media does not operate in a vacuum in and of itself. 2….
Twitter and Metcalfe’s Law don’t seem to have much in common, at first. Metcalfe’s law describes how the value of a network is affected by the number of nodes it has (specifically, how the more users a network has, the more connections are created by each new user), and the whole point of Twitter is…
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving…
There is no denying the fact that when it comes to social media, opportunities are infinite for businesses to grow. It can scale up your enterprise and take your business to greater heights. In order to leverage the vast potential of social networking, a powerful and effective campaign is required. If you want to maximize…