Over the past few years, social networking sites enabled by Web 2.0 technologies have dramatically changed the way we use the Internet. What was once a one-way connection has transformed into a dynamic connective medium, allowing users to share a wide range of content including blogs, photos, videos, and much more. Yet how have social…
Social network marketing must be used to grow your business. Online marketing is a huge arena and social media has quickly followed in its footsteps. These social sites are well established and they all work in slightly different ways. However it is not necessary to master every single social networking site. The potential marketer needs…
Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects. You can link social media and email marketing together for a beautiful event. They can work hand in hand towards your business goals, while allowing you…
Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can…
You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can…
Using social media to promote your business can be lucrative if you know what to do to make the most of it. You have to remember that social media is not a short-term game. It takes time and commitment as well as a specific goal in mind. Complete Your Profiles Fill out your profiles completely,…
Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat. The first thing that you must always keep in…
It’s Monday morning, you’re staring blankly at your computer screen as you try to write you social media posts for the week. What should you post? A cat meme? Another inspirational quote? A link to your MLS listing? Marketing messages should be consistent across all marketing channels. So instead of stressing out about creating brand…
You probably interact with several different social networks. As a business owner, you are probably familiar with online marketing because you recognize the need for social media marketing. The reality is that since everyone else is doing it online, you need to do it as well. If you don’t have that approach, you will be…
The world of social networking can appear very daunting, especially to managers and business owners who have perhaps heard of Facebook and blogs but have never actually participated in them and don’t really know how they work – or more importantly, their value within the marketing mix. So when Richard MacManus, founder of ReadWriteWeb, a…