Brands just like any other things in the world come and go. Brands like humans have their own lifespan. Some may last for months and some fade away. This is a sad reality that businesses and organizations should take into account. But with the emergence of products and services online, there has to be a…
In this 21st Century there are stories everywhere, moreso than before. On television. In newspapers and magazines. Online. Offline. Everywhere we look and see, there is a story. Enhanced by various tools of technological; stories, whether true or ‘fake’ news, now move more rapidly. Traversing communities and countries within seconds. Within this quickly changing information…
The Relationship Economy creates shifts. There are numerous “shifts” happening all around us, some big and some small as well as those under currents of shifts developing. Much, if not all, of the shifts are being perpetuated by technological advances, both in the technology itself as well as the users adaptation to it. The shifts…
If you’re anything like the average internet user, you’ve spent your fair share of time camped out on social media sites like Facebook, Twitter and blogs. While you may feel that your time would be better spent working on your next manuscript, the truth is that as a self-published author having a strong social media…
It’s the thing that can make it or break it. It’s the thing that matters at the end of the day. You can pack anything in fancy wrappers and present it with gusto like no one has ever seen before. You can wow people into opening the fancy package and anticipating wonders. but if the…
Recently, I wrote about the importance of protecting your personal brand in the age of social media and constant (and almost instant) information streams. Due to overwhelming public demand (well ok, just a few people including @Wise_Man_Say) I have been pressed to specify a few ways to help protect your personal brand. In the article,…
We know that in the Celebrity Industry, everything is a buzz, every move a celebrity makes is a huge gossip. Well, in Business and Marketing there’s also what we call “hot issue”, there are lots of effective methods spreading online and “Influencer Marketing” is the one who raised up and outstands among them. Today, we…
1. Be Transparent Even if you don’t want people to know who you are today, they’re going to find out if you become successful enough. Therefore, seek to build a brand that represents your true values that you’d be proud to represent. That way when things are discovered about you, it’s not a shock to…
Owning your own business, whether local or online, requires you to remain competitive and ahead of your rival companies. One of the key components of marketing and gaining exposure is through business branding. This requires the use of your business logo in as many places as you can get it. The more consumers see your…
In the online world, your brand image is very important as it makes you win the faith of your customers. Therefore, you are not able to bear any damage to it. A wrong turn or decision may end up everything; therefore, you have to be very careful. But do you know what actually hurt your…