Digital Loyalty Marketing Through Your Mobile App
So, your business wants to compete in the app world? The question now becomes how will you compete, stay relevant and directly translate a custom app into business growth and sales? Digital loyalty cards are a great way to evolve a company’s app and obtain crucial data to pivot the marketing direction of your company. Knowing how to transform your brand into a loyalty card can open up many opportunities for your business. They give customers a reason to revisit your store or company without considering the competition and become committed to revisit your store to redeem their rewards.
While the days of old required a stamp or some type of punch card, the digital version of a loyalty card (created into a company’s app) saves the environment, allows for less labor intensive procedures to keep up the card, and prevents fraudulent redemption efforts, which do happen on occasion. A great digital punch card not only allows customers to keep coming back to your business, it collects important data to help you understand consumer buying habits, what promotions worked and didn’t work, and maintain spending trends so you can further adjust your marketing efforts. Old paper and/or plastic marketing cards couldn’t perform these tasks as adequately as digital versions. In addition, these cards were often a process to review from a marketing standpoint. Their accuracy wasn’t in the high 90% range, as are digital loyalty cards, because the software and accounting systems involved were not where technology is at today. It is very important for businesses to understand loyalty cards can drive businesses.
Digital cards are accessed through smartphone apps, which keep the power of your brand in the hands of consumers all of the time. Sending push notifications, along with a great digital loyalty card, will help consumers utilize the digital license more effectively. Businesses that decide to neglect the power of loyalty marketing cards are missing out on huge business opportunities. It is hard enough to compete for business with your competitors. With new companies popping up each and every day, it is even harder to keep loyal customers. With a digital loyalty card, you will stay relevant in today’s social media and direct mobile marketing environment.
When seeking a company to create your company’s app, make sure you ask about digital loyalty marketing components. An app design company has to be able to address these issues on your behalf, otherwise move on.
