Establish the Online Presence Through SEO
Online presence means to build a site for your company or business. The basic application to build a site is to promote your business, to establish your product as a brand or offering great services through e-commerce. It is an incredible way to tap local as well as global market. Importance of online presence lies in the fact that it gives optimum exposure to your products. The user can grab information at any instant as internet provides no time barriers. An e-store never closes. It operates round the clock for 24 hours a day and 7 days a week. All user has to do is have a net connection.
Building a site means to allure customers towards it. Another important aspect is to place your site in top listing of a search engine. Usually net surfers give importance to first page and if you fail to mark your presence in it then you can loose significant share of prospective customers. The above perspectives can be solved with help of SEO. It is an acronym for search engine optimization. Its foremost task is to optimize your site aptly and to draw greater traffic towards your site. Actually webpage is an image of company’s intentions and expectations towards customers. It deals with all the technicalities of a webpage. SEO mainly deals with both on page and off page optimization.
ON PAGE OPTIMIZATION: It is also known as internal SEO. It deals with content and structure of a website. It includes proper research, selection and testing of a keyword. It helps in providing keyword rich domain names, Meta tags, page titles, page names and content. It describes every aspect of creating and optimizing the website to make it successful on the internet and to drive greater traffic towards it.
OFF PAGE OPTIMIZATION: It is also known as external SEO. It mainly deals in building link popularity of a site and also helps in providing back links. Link popularity means to provide number and quality links to the site. The main aim is to increase rankings in Search Engine Results Page (SERP). Various techniques of off page optimization are press releases, article distribution, internet marketing, linking with social networking sites, through link exchanges, blogging, banner and forum posting etc.
These above mentioned ways will surely increase your company’s online presence with the help of SEO.
