Facebook Marketing Success – Monetize Your Social Networking
Virtually all of the big-time Internet marketers have a Facebook presence. Some have tons and tons of dedicated followers who take their words as gospel. And Facebook can be a powerful marketing tool if used correctly. Unfortunately there are those who abuse their presence there and actually do a lot to hurt their image in terms of marketing their services or products.
One of the keys to success is to develop a rather largish following. Facebook helps you by suggesting friends who are already friends with your friends. Make sure that your list subscribers are well aware of your Facebook presence. Put a link to your Facebook profile on your sites and blogs. You really need to promote your Facebook presence everywhere.
Now, there are affiliate marketers I run across all them time who post affiliate links all over the place and beg me to check out this product or that many times a day. I usually un-friend them because they can plug up the works with useless dribble.
The very best Facebook marketers employ a more subtle approach. My main tactic is to make posts that offer something free and useful at one of my blogs. If people click on the link, I don’t hit them with a squeeze page first, I take them directly to the blog. I put a sticky post at the top of the blog in which I offer another free bonus in exchange for opting in to my list. So they get what I promised them on my Facebook post plus even more.
People will consider you an obnoxious dweeb if you do too much marketing on Facebook itself. But if you can drive followers to your blog and there opt them in to your list – then you can market to them to your heart’s content over and over again.
An alternative technique which can work wickedly well is to offer a free video in a Facebook posting. It’s got to be a killer video that helps viewers solve a common problem. The idea is to provide a great video, with great value for free, but to then offer a series of follow up videos in exchange for opting in to your list.
If you get a quality video up that hits a hot button with your followers, and if you can give them enough information to be of help to them without giving them too much info, you can expect large number of viewers of your first video to subscribe to your list in order to get the other related vids.
One caution I would make is to not go down the following road. Many Facebook users will post saying that they have a free video you will find useful. But when you click on the link you are taken to nothing more than a sales video for an affiliate product. This not-to-subtle approach to monetizing your Facebook presence can wear thin on your followers. If you offer them a video make sure it’s informative and not just an affiliate sales tool. Don’t begin marketing to them until you get them on your list!
