How To Brand Yourself To Increase Trust
First of all, why would you want to brand yourself? The answer is because branding helps to build trust. Since people purchase from those they know, like, and trust, branding helps to lowers sales resistance and increases sales.
When you brand yourself, your subscribers will think you are really fantastic at whatever you have branded yourself as and will consider you as the go-to-guy in that niche. As a result, if a friend or acquaintance asks them who they think can help them with a problem in your chosen niche; your subscribers will more than likely recommend you. This will not only help with growing your list, but also help with your conversion rate as recommendations convert like crazy.
It is never too early to start branding yourself as you want people to associate you and/or your business with a brand. ALWAYS offer your customers only the best that you possibly can so that they recommend you to their friends and acquaintances. This will help you to build your brand which will certainly pay off in the long run.
When deciding on a brand, make sure that someone else is not already known for it. Otherwise, you will be competing with that person.
Here are some ways to help you establish your brand:
– Think about what your subscribers want. Do they want to learn how to build a profitable list? Then, list builder should be part of your brand. For example, ‘Your Name, The Profitable List Builder’.
– What word(s) do people think of when they think about the product or service that you provide? For example, if you offer e-books on how to create a product fast, you may want to use the word “Speedy”, “Fast” or “Quick” in everything you do.
– Do you have a slogan that describes what you do or what you offer? Then use that as your brand. If you “Offer Business Solutions For Internet Marketers”, then always use that line. Whenever anyone asks what you do, say that you “Offer Business Solutions For Internet Marketers”.
– What do you want to be known as? If you want to be the “Master Of Traffic Generation”, then associate it with your name, for example: “Your Name, The Master Of Traffic Generation”.
-What is the main benefit that your product or service provides? Try to incorporate that benefit in your brand so that when someone needs a solution to the problem your product solves, they will think of you first, for example, if you offer a product for which the main benefit is quick weight loss, you may want to brand yourself as the “Quick Weight Loss Guru”.
– Do you have a theme for your business? Make that your brand and then use that in everything that you do. For example, One known marketer uses “Turbo” as a theme and uses it in almost everything he does. Since people associate the word with something that is super charged, people subconsciously believe that every product this marketer creates will super charge their marketing efforts.
– Create viral reports and distribute them freely. Use your brand as part of the title or in the main heading, for example, “Little Known SEO Tricks From YOUR NAME, The SEO Expert”.
