Link Building for Marketing Success
As the diversities and complexities of online marketing continue to proliferate the web landscape, we recommend that you implement some link building strategies for better successes with your online marketing strategy. If you wish to use the services of a professional marketing firm, Marketing consultants or top marketing agencies are good sources to access help with link building strategies. You will want to use a link building strategy with your website whether you are targeting and area for Greensboro marketing or targeting a regional or national area.
Many companies will allocate more resources to developing new content and utilizing social media platforms to promote products and services. Content and Social marketing is certainly important, however, link building should also be viewed as a valuable strategy for implementation.
Links that point to your site are important because they will help your site’s ranking within the search engines. Don’t go out and try to get a link from everyone you know.
There are considerations that will affect the value of your links.
Here are a few linking considerations:
- Is the site linking to your site relevant to your site?
- What linking text is being used that will re-direct to your site?
- How well does the site perform that links to your site?
- Where are the links located or positioned on the referring site?
Link positioning is now much more important. You don’t want links in footer text or sidebars because they can potentially be more harmful than helpful to get you penalized. One of the safest places to get links is within the content and within the first paragraph is better. It has to come across natural and cannot be thrown in with the text content to appear completely out of place.
As you are developing your link building strategy, you will want to disperse your links to many different landing page URL’s to avoid certain pages becoming too over-weighted. If you have too many links going to certain areas of your site, you will want to create additional landing pages with content that supports the targeted link areas so you balance the incoming links.
As you are creating these supporting pages for landing URL’s, be sure to keep the end user as the top priority when developing the content. Having subtle calls to action versus being “in your face” sales oriented will be more effective. Content will need to be on topic for your site as well as the site that will be linking to your site.
Google and the other search engines are cracking down tightly on many linking activities that appear unnatural. Traditional techniques for finding linking targets will help build relationships with your products and services, which will consequently help your search rankings. It must be natural to a human as well as natural to a programmed algorithm.
