Online Real Estate Marketing: Why Listing Syndication Matters
When it comes to online real estate marketing, time is of the essence. Every hour an agent pours into marketing one valuable property takes time away from other properties that also need to be focused on.
With all of the time-consuming yet menial tasks that are necessary throughout the day (data entry, photocopying, etc.), less time is available for the important tasks, such as showing properties, making calls and closing deals. In order to make the most of the time available, it’s helpful to use real estate marketing tools that syndicate your listing information for you and greatly improve your efficiency.
Here is a look at some of the benefits of using listing syndication as an important part of your online marketing endeavors:
Syndication Saves Time
What essentially happens when you use a syndicated marketing tool, such as a real estate eflyer, to create property listings is that the tool will distribute that listing to social media and other sites with the click of a button. The web is becoming an increasingly common place for homebuyers to search for listings, and they will tend to focus on the popular real estate sites that have a large number of listings. With listing syndication, therefore, you can maximize your potential for sparking the intrigue of a homebuyer or snagging a new client in an effortless manner.
Syndication Keeps Your Info Consistent
Syndicated marketing tools will ensure that your information stays consistent and correct across a stretch of listing sites. All you need to do is enter and proofread the information once to make sure it is accurate, then share it. This kind of service will definitely enhance your collection of real estate marketing tools and will prevent you from making the mistakes that can happen when manually entering information into many different listing locations.
You’ll have More Time to Focus on Online Marketing Strategies
The important things to focus on for marketing are building relationships, educating buyers and marketing your personal brand. It gets hard to put all of your energy towards these things when there is also a lot of busy work to be done. This is why online marketing is much more efficient and effective than traditional marketing. When you use listing syndication, you open up time to use and expand on some other online marketing tools, such as:
Blog creation and writing. Incorporating a blog on your website is a great way for you to regularly update clients and consumers with information regarding the current housing market, interesting real estate news, advice for first-time homebuyers and sellers, home maintenance tips and more. By keeping up with your blog, you will highlight your credibility as an expert in the field and therefore will be more appealing to potential clients.
Social media. Another effective and popular real estate marketing tool used by realtors is social networking. Having social networking accounts means your clients will be in the loop about your services, latest listings and status updates and can easily receive links to real estate eflyers and other syndicated listings.
Syndicated listing sites are becoming the go-to place for potential home buyers and sellers. By becoming a part of the trend and syndicating your listings and real estate eflyers, you can maximize the traffic your business receives.
