SEO Tips for Local Small Businesses
The use of the Yellow Pages is now considered an outdated approach to attract prospective clients. These days, it’s getting your business online and making it more visible that proves to be the more effective mean to do it. And it makes sense considering the fact that around 82% of the world’s population are now making use of the search engine to look for information.
However, only 44% of the business owners are taking advantage of this phenomenon. The remaining 66% is wasting a whole lot of their time and effort trying to market their products or services using strategies that no longer work.
You could be one of them and if you continue to remain like that, you’ll be among those business owners who never make it big because you let go of this great chance to be one.
Before you could enjoy the benefits of generating huge traffic online, there are two things that you need to accomplish first. These are the following:
1. Create a website or blog
This is the most basic thing that you need to establish first. Besides, how could you generate traffic online if you don’t have a website or blog on the first place?
2. Carry out traffic-generating strategies
The actual and most tedious work lies on the process of generating traffic. It’s a long-term and ongoing task that you need to do on a regular basis. A website without good traffic is like a plant in the middle of the desert.
To help you give a good start, here are some points that you need to keep in mind when setting up a website/blog and in generating website traffic.
Website/Blog Creation
• You have the option of coming up with a simple eCommerce website or by creating one with eCommerce plugins to a WordPress blog. The latter is a better option if you’re planning to sell physical items online.
• The images or graphics to be used in your website or blog should be relevant to the product or services you are offering.
• When setting-up your website, don’t forget to include the eCommerce components such as the Merchant Account.
• Your site design and navigational structure should be should allow your clients to go through your web pages with ease.
• Sales and product copies are relevant. Make them as interesting as possible. You can do it on your own or outsource it to professional commercial writers.
Website Traffic Generation
•Go local. It’s easier to generate traffic if you begin in your local city. Targeting a keyword or key phrase in a national level would take more of your time and financial resources.
• Choose an appropriate url for your site.
• Opt for obtainable keywords that will generate huge amount of traffic and with strong potential conversion rate.
• Aside from your sales and promotional content, you should come up with keyword dense articles. Keyword dense is not synonymous with keyword stuffing; correct keyword density is still a must.
• Don’t forget to add H1 Headers and the most relevant and effective meta tags.
• Post content with ease by making use of an automatic content posting software.
•Submit your site to different search engines, online business directories, social bookmarking sites, and RSS directories.
• Think of a strategy to entice your customers to be included in your mailing list. You may offer them an incentive like free information or the like when they opt to be in your mailing list. This is an effective method of increasing your contacts for your future e-mail marketing campaign.
• To effectively generate traffic to your site, generate multiple backlinks from other reputable sites.
