Social Marketing Revealed – Understanding How Social Marketing Traffic Works

Social marketing is the in thing – it is being considered as an integral part of any online advertising strategy today. The question is how do you receive high numbers of social marketing traffic? First things first, you need to understand why social media optimization is important. There are basically two reasons that outline the importance of social media optimization.

The first reason is for encouraging people, individuals, and other businesses to link to and from your website. Basically it means social bookmarking your website so that the URL can be shared with other people in the same group or social networking website. This encourages social marketing traffic. How? Once social bookmarking of your website takes place, it is easier to spread the word about your website, business and what you really do. If you are a content developer then more and more people within a particular social community will get to know about it and this does have a wider reach. Once you are recommended by another individual within a particular social community, the word reaches out fast and reliability increases. This is how your web traffic increases.

The second reason is for encouraging those people who visit your website or blog after they click on the link from a social media website to stay at your website and browse through it. In order to make visitors stay longer at your website, you need to work towards making your website content rich. Provide useful information, keep the navigation simple, and create an innovative or pleasant design. This will not only help in making visitors stay at your website but also drive social marketing traffic.

Source by Fabian Tan