Social Media and SEO Integration
Search Engine Optimization and Social Marketing are interdependent. Incorporating Social Media into the web site promotion plan is necessary, as is the support Search Engine Optimization and Search Engine Marketing provide Social Marketing Programs.
Online businesses require all elements to work together to achieve business objectives. The Internet has evolved and Search Engine Optimization and Search Engine Marketing must evolve and incorporate the latest trends into a Web Site Marketing strategy.
The Benefits of Social Media for SEO
The benefits of Social Media for Search Engine Optimization Programs are broad depending on what’s considered the primary responsibilities of SEO / SEM. I prefer a holistic approach meaning, all issues which affect the overall business success of the web site including; web design, web site usability, SEO, SEM and Conversion Rate Optimization.
Creating Reputation and Trust
Many factors are involved in a successful Internet Marketing program, such as the development of reputation and trust through Social Media. Although online trust and reputation management is not strictly related to Search Optimization Programs, the reputation and trust created in Social Networks and communities does have a positive impact on the overall web site conversion rates.
What is the point of generating traffic if it is not the targeted traffic required to convert into customers and sales leads?
Social Marketing and Content Development
One of the most important factors in Search Engine Algothrims is fresh relevant content. There is no doubt Search Engines put considerable emphasis on the freshness and relevancy of web site content when determining where a web page placement in the Search Engine Results Pages (SERPs).
Social Markeitng is predominantly about networking. A principle of Social Networking in a business sense is to offer value to the community. Often this value is provided by the supply of information and being helpful to fellow community members.
In many cases the information and value offered to the community is primarily provided by business’s blog. When creating blog content the business is creating the fresh and relevant content wanted by Search.
Social Marketing and Inbound Links
Of the many factors considered by Search Engines to determine web page placement in SERPs, inbound links and content are the primary drivers. Content can be developed and managed internally, but the inbound linking aspect of the Search Optimization program is likely to be the most difficult and time consuming of almost any Search Engine Optimization task. The reason for this is, obtaining links is dependent on companies beyond the control of the web site owner.
Inbound links should be obtained from web sites relevant to your business. Without doubt the creation of informative and relevant content is the most effective method for obtaining high value and relevant inbound links.
Social Media also offers inbound linking possibilities from Social Book Marking sites. However, it must be noted your visitors are inundated with content, and Social Book Marking depends on visitors to take that extra time to bookmark your web site.
The Importance of SEO to Social Media Programs
Being found on the Internet is one of the most difficult tasks facing web site owners. As the Internet grows, this problem will only increase. Add the explosion of Web 2.0 generated content and being found amongst the noise of the Internet becomes even more difficult.
Being found on the Internet is the primary focus of Search Engine Optimization and Search Engine Marketing. The increased quantity of content generated by Social Media has increased the importance of insuring your web site is developed in a Search Engine friendly manner.
Keyword Research and Social Content
Keyword Research is a prerequisite to your content being found. Social Networking sites do drive traffic to your content however; Search is still the predominant method for Internet users to find the services and information they require online.
Keyword Research is fundamental to the development of relevant content. Keywords are a indication of the topic and are used by Search Engines to determine the relevance of the web page to Searchers queries. Integrating keywords effectively into you Social Media content assists to ensure your content is discovered by your target audience.
SEO Structure and Social Marketing Search Engines use software programs (crawlers / bots / spiders) to crawl the Internet to obtain the web page information used to index web pages by topic and relevance.
Social Media content not developed in a manner acceptable to Search Engine crawlers, the content is unlikely to be indexed. Web Pages must be developed in such a way as to ensure the Search Engine spiders are able to navigate content and index it accordingly.
Conclusion
SEO and Social Media interaction is a continuous circle. The content’s keywords identify the content as being relevant to the Social Community and Search Engines. The content developed for Social Media is beneficial to the Search Engine Optimization programs ability to deliver targeted traffic to the web site through improved Search results. The content helps the links the links help the Social Media and so on and so on.
