Social Media Marketing for Small Business Owners
I believe that social marketing allows you to take your business to the next level. If you are not currently using social media marketing then you are missing out on a big opportunity to tell your potential customers about your brand.
If you use social media correctly you could open your brand or your business up to new opportunities.
Ask friends and family
By asking friends and family to follow your account you will be able to gain initial followers to your barren accounts. No matter how good your content, people will be reluctant to follow a desolate account. Get your friends and family to follow your account and then ask them to invite a few of their friends.
Be consistent
It can be frustrating when you’re putting in a lot of effort and you are not getting any reward, but the thing with internet marketing is that the more consistent you are the more chance of social media working for you and your brand. The most important takeaway is to not give up.
Schedule posts
Being consistent is important, being smart is even more important. By scheduling a months worth of social media content you are then able to get back to doing other things your business needs. By scheduling posts it may take you a whole day to get up a months worth of content but it will be worth it. Your social profile will be full and it will make your business look well run.
Make content worth sharing
For some business social media can seem boring, for example a builder constantly posting about his latest deals on bricks will become boring fast. Think of ways to get your content shared, think of ways to make your content more interesting, think of ways that your competitors are not using social media and then do it. A great example is the will it blend YouTube guy, the product is a boring blender, but by making videos on destroying items in the blender the videos have been seen and shared millions of time around the world.
Advertising
Typical PPC ads can be expensive. Social adverts are much more affordable. If you’re looking for a cheaper way to advertise then you may want to try out social media. Facebook allows you to boost a post or your page. Twitter allows you to promote a tweet. Try both out, they can gain your brand followers and traffic to your own site.
Giveaways
Want to boost your brand awareness? Then give something away for free. People love free stuff. Get people to follow and retweet your status in exchange for free stuff and watch your follower account explode.
