Frequently sellers insist that their agents put ads in the local paper. Is this means of advertising still legit? While newspapers are still running For Sale and Open House ads in the paper, these sections are not what they used to be a few years ago. Buyers just aren’t utilizing the newspaper classifieds like they…
Pay-Per-Click advertising (or PPC as it is more commonly known) can give a small Yoga Businesses with a limited budget a chance to level the playing field with their larger competitors. On Google and Yahoo, PPC allows a business to take a small to moderate investment and target their most desired customers with laser-like accuracy….
Small business owners are often stuck in a tough place when it comes to their advertising. Either they design their own ads or they rely on advertising salespeople to have their company’s “art department” create the ad for them. And, unfortunately, the resulting ads are frequently not effective. Why? Either they have something missing or…
When it comes to marketing effectively on the internet, finding and choosing the best keywords for online advertising is one of the most important things you will need to learn in order to have success. Some forms of online marketing can be quite expensive, but if you understand keyword research and use it to your…
Advertising and promotions are the next basic need for branding, after quality standards. So, there arises a need of taking every step strategically. This is due its concern with the image and reputation of the organization owning the brand. The competitive business scenario does not have any room for shortcomings in branding. Now, Internet being…
When I speak to business owners about local online advertising I often find that they are overwhelmed and confused by the alphabet soup of – PPC, CPC, SEO, SERPs, Twitter, Facebook, social marketing, search marketing, organic search and paid advertising. In this article I’ll attempt to clear up this confusion and set you on a…
Small Business Internet Marketing Local Business Advertising Online How to start small business internet marketing and local business advertising online is a question that many small and medium sized businesses are pondering as more and more consumers disregard Yellow Pages books and other forms of traditional print media and move online to find what they…
Everyone wants their company to Rank #1 in Google (or as close as humanly possible). What if you sell products or services LOCALLY? Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only…
According to BusinessWeek, 55% of consumers used a search engine to find out about a local business in 2005. That number is expected to increase significantly this year and next. I’m not a bit surprised. I’ve been saying for some time that local search will grow. And I mean it. The writing is on the,…