The major search engines nowadays tend to provide the local businesses with high profile marketing tools. Google, Yahoo and Bing have created their respective local business listing tools. Incorporating the local element in their algorithms, the search engines have popularized the concept of local search engine marketing. For the small business owners, it can be…
If the buzz on the web is to believed, Custom Creative Content is the next new thing. But it really isn’t. What it is, really, is a manifesto of a company’s need to shift it’s marketing into “Web 2.0” mode– a credo of engagement, involvement, and discussion, all spurred by the use of various media…
If you have a small business to manage, then you know just how difficult it can be. Although they are called ‘small’ businesses for a reason, it can take a full sized team to run a successful business of any kind, and between web hosting and web design, financial organization, marketing, online sales, and a…
Even if you have an international business, there are many ways that you can benefit from locally based marketing. Local marketing can also be a key to catapulting you to global markets if you know what you’re doing and why you’re doing it. 1. Vastly Improves Your Search Engine Rankings Location-based marketing helps you get…
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this strategy can really pay off to reap great business…