How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is essential too. You…
A marketing consultancy firm can help you discover your brand and get it out to your clients and potential clients. A brand is the way you represent yourself to the public. Celebrities and large corporations work hard to brand themselves and gain recognition. But you don’t need to be a celebrity or work for a…
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of…
A search engine optimization company can create a campaign to bring you new, targeted leads, and raise your company’s online profile, all while keeping in line with your branding strategy. However, you will find that in order to get quality results that last, significant changes will need to be made to your website, from the…
Your brand package consists of the tools and resources you use to communicate your image. The key to its effective application lies in the consistent use of your image package, which includes your business name, tagline and logo. Business Name. Your business name is a highly personal choice; however, there are 2 criteria you should…
A recent Twitter tweet said: “Every document that touches a customer is marketing. Are all your documents sending the same message and properly representing your brand?” With all the attention companies give to branding, advertising and marketing, I suspect they do not pay much attention to their brand consistency across documents. Marketing literature is most…
First of all, why would you want to brand yourself? The answer is because branding helps to build trust. Since people purchase from those they know, like, and trust, branding helps to lowers sales resistance and increases sales. When you brand yourself, your subscribers will think you are really fantastic at whatever you have branded…
Monitoring your brand online is important. You need to be able to keep track of what is being said about your brand, where links are posted and what people think of your product in order to build up and/or maintain a good reputation both online and offline. The internet is so widely used for communication,…
Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can? Ultimately, it’s all about having relevant Internet content reinforcing your personal…