Today people are looking for more control over their lives. Creating a truly unique asset that can be branded and marketed becomes essential. What we are here to discuss and decode is how does one unlock this ability. It is through a process called personal branding, first defined by Tom Peters in his article “The…
For companies who are looking to grow within a difficult and competitive environment, it’s imperative that you take your corporate branding seriously, ensuring you are unique and stand out, appealing to your target audience and grabbing their attention. One of the most important corporate branding solutions you have to pay close attention to is your…
If you have included your hobby in your website you should do something to get traffic to your site. Traffic isn’t just traffic. You should go for targeted traffic, meaning traffic of visitors to your site who are really interested in the same hobby as yourself. By writing articles about aspects of your hobby you…
How can you get to the Top of Google, front page on the Search Engine? Keyword Branding, Recognition of your website and online business with keyword marketing is the most effective search engine marketing. Keyword Marketing offers your Article Marketing an opportunity to get you noticed for HOT topic words before the competition. When you…
Let’s get right to it. What is branding, exactly? Branding can be simply defined as an image or symbol that represents the essence of a business. But there is so much more to branding than just the definition. It is a marketing tool that, when effectively used, can trigger our senses, emotions, and memories and…
To exist and excel in the industry where you belong, along with millions of opponents scheming to pull you down there is only way out. And that is by establishing your business with an identity or as a ‘brand’. Internet advertising agencies are bringing up numerous promotional strategies to establish and promote brand of their…
YouTube is one of the top five visited sites in the world and has been a great resource for providing information, entertainment, and fun. Also it has become one of the most successful marketing tools on the web hemisphere. Yep, marketing. Can you believe? People along with major companies are using videos as part of…
“People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing…
Many people are familiar with the marketing term brand management – an application of marketing techniques to a specific line of products or service. Large corporations like Coca Cola, Nike and Toyota are masters at branding. These corporations are known across the globe and their names are synonymous with terms like valuable, reliable and quality….
Over and over I hear consulting clients tell me that they can’t get their personal training business to grow. They are stuck at certain level of success with their bootcamps and they can’t figure out why. Their service is higher quality and they provide more personal attention than bigger box companies. So what are they…