When it comes to SEO and running a business in India, things may seem straightforward. The only thing you need to do is identify the keywords that define your business, and use them in your website content in order to increase your chances of being found by users through search engines. However, things are not…
It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market. Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy. If…
If you own a business in today’s modern world, you know that it’s no longer a question of whether you have an online presence or not. It’s now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established….
Many small business owners struggle with obtaining business finance, and there is absolutely nothing unusual about this. Getting a business loan for small businesses, such as retailers, restaurants, garages and so on, is not as simple as one would think from the bank. This is not to say however, that getting a business loan is…
One of the key mistakes small businesses make when creating an online presence is trying to do it all themselves, says Jeff Fisher, a graphic designer with 30 years experience, and author of two books on graphic design. Fisher also is a member of the advisory boards for How Magazine, UCDA Designer Magazine and the…
Brand recognition plays a significant part in growing a successful business online. Knowing the importance and details of growing your business using brand recognition, can make or break your marketing strategy. Let’s look at the details! While everyone recognizes that success is a matter of expectations, expecting great things to come your way may not…
How to survive tough economic times without laying off employees. As a business owner or manager, during the last 18 months you have been faced with shrinking profit margins and fewer customers lining up to purchase your once thought to be “hot products or services.” The question of how to survive these seemingly tough times…
If you are about to start a new business, then you should get ready to face great challenges. Financial challenges will be the first hurdle that you have to cross and you might have to take huge loans from banks if you have insufficient funds. The money factor is very important in deciding the fate…
As we continue to sift dutifully through the over 1,000 pages of the stimulus bill (American Recovery and Reinvestment Act of 2009), there is one provision that is not getting much attention, but could be very helpful to small businesses. If you are a small business and have received an SBA loan from your local…