If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business. Online business is now overlapping the traditional way of business. Hence, it is very important to…
If you are the owner or manager of a new business, it is important to make potential customers aware of your products or services. There are various strategies and techniques you can use for marketing small business start-ups, it is essential to analyze various factors in full before drawing up a final plan. There are…
Marketing your business is important. There is no point in having the best business in the world if no one knows you exist. If you have no customers, then there is no quicker way for your business to go bankrupt. Marketing is no longer as simple as putting an ad on the radio, in the…
IPT Ltd recently released some survey results that proved very interesting reading. They asked the public what they considered to be the most effective marketing medium. There were no surprises to see that TV came first with 37%, but a surprising second was email, which came in at 32%! Which approach do you think will…
Estate Agents have nailed their formula for success on the head: ‘location, location, location’. If you don’t happen to be in the estate agency business, what would be your formula for success? What should you be looking for to create the best conditions for your business to thrive? Have you heard of the marketing mix…
When you are the owner of a small business, there are times when the scale of bigger companies can overwhelm you. At these times, you may wonder what you have that will make potential customers pick your brand over another. This particular factor is a business differentiator, and it helps consumers in the market identify…
There are many marketing strategies that can be used for a small business which will provide maximum success for any online business. Many small businesses have a huge advantage with the Internet because they have access to a wide variety of tools and many resources to become successful Internet marketers. However, knowing which marketing strategies…
I think we can all agree that these days are tough times to start an online business. Some say the economic crisis is over. It may be, but it doesn’t change the fact that consumers and investors are still reeling from the effects of it. But if you already have an existing local business, then…
In recent years, business has shifted to being conducted in a large part online. With millions of consumers using the web, there are vast opportunities for small businesses to make a mark on the web. Using strategies such as local online marketing and advertising campaigns, search engine optimization, etc. (the same tactics used by large…
Gone the days when people go to Yellow Pages to find local businesses. Today people want efficient and quick ways to get information. Considering the accessibility, ease of use and relevance of content most of the customers looking for reviews or business use the internet or search engines like Google, Bing to search for businesses…