Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos,…
Today, cash doesn’t rule the economy anymore. Instead, people use credit cards to make and receive payments. Nowadays, people use their credit cards to pay for a cup of coffee at a restaurant or coffee shop. So, you may lose a lot of customers if you are still receiving payments in cash only. In this…
Everything seems to be rising these days including cost for advertising. Advertising sometimes can be too much for the budget of local and small businesses. Yet, your business cannot exist without any advertising strategy that will get the word out. Your sales depend on to what extent your ads have reached your target audience. Putting…
A few months ago I ran into a man who had one of the most unique aluminum cans recycling business ideas I’ve seen. Instead of going around and collecting cans from individuals he focused on working with large companies and schools. His plan has brought him thousands of dollars per week, with very little work….
An often overlooked aspect to successful local marketing for small businesses is conducting proper keyword research. While every local business would love to rank atop Google for what they perceive to be the top keyword for their company, many do not know how to go about doing so or why it’s so important. Many offline…
“Search engine marketing” can be a very intimidating term for local business owners. This intimidating term refers to the work you do to position your website so it is found at the top of search results pages when someone looks for you or for what you do. Unfortunately, it does require WORK. Websites rarely show…
Local search engine optimization is a powerful tool to make your website reach out to a large customer base and improve your business prospects. This also makes it easier for customers to find the kind of information and services they are looking for. Before the arrival of the internet, yellow pages and other publications were…
Want more exposure on the Internet? Then you must join Merchant Circle. It is the largest social media networking site that connects over 1 million local businesses with their neighborhood consumers. It not only gives companies more exposure, it builds relationships with your community, has the ability to advertise specials, offer coupons, posts consumer reviews,…
Since the emergence of the internet over the last 15 years, many local businesses have taken a hit on takings, to the point where they have just been driven to closure because of lack interest. Large supermarket changes have also contributed to the shift in shopping style, which has led many high streets stores high…
Everyone wants their company to Rank #1 in Google (or as close as humanly possible). What if you sell products or services LOCALLY? Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only…