Small business owners are often stuck in a tough place when it comes to their advertising. Either they design their own ads or they rely on advertising salespeople to have their company’s “art department” create the ad for them. And, unfortunately, the resulting ads are frequently not effective. Why? Either they have something missing or…
Digital marketing can be defined as using every possible internet method to gain publicity and reach your consumers. How do you construct and execute a digital marketing plan? To do so efficiently, you must recognize the building blocks that it comprises. If you haphazardly advertise or only put one or two of these steps into…
Internet brand development is a relatively straight forward and logical process. It starts with creating and increasing an online awareness of you or what it is you represent. In most cases, the purpose for this is to help you stand apart from your competitors thereby increase your marketing effectiveness. Here are the 3 simple steps…