Is your message consistent, clear and concise? A professional speaker came over to me after his keynote address and asked me for presentation advice. He had impactful slides, a passionate heartfelt topic and a rambling delivery. When I asked him to condense the core of his message into one sentence, he replied. “I don’t think…
A recent Twitter tweet said: “Every document that touches a customer is marketing. Are all your documents sending the same message and properly representing your brand?” With all the attention companies give to branding, advertising and marketing, I suspect they do not pay much attention to their brand consistency across documents. Marketing literature is most…
Its becoming increasing common for your customers to evaluate, and make, buying decisions online. Just look at your own buying habits – how often have you reviewed the competition before even walking into a store (if you even go into a store and not buy online!). This is exactly why branding is more important than…