One way to spread the word about your website or blog is to offer amusing and entertaining content to other sites. Other sites love free content that has bells and whistles or a useful function of some kin. There are several ways to do this. All it takes is a little creativity and some programming…
If the buzz on the web is to believed, Custom Creative Content is the next new thing. But it really isn’t. What it is, really, is a manifesto of a company’s need to shift it’s marketing into “Web 2.0” mode– a credo of engagement, involvement, and discussion, all spurred by the use of various media…
Historically, small businesses have been slower in adapting to content marketing methods and / or strategies that are utilize by corporate marketers. However, as (SEO) Search Engine Optimization practices have evolved considerably in the last couple of years – it’s become more than obvious that small businesses need to add eBooks, comparison guides and how-tos,…
Using content online is not only great for gaining exposure and increasing your credibility but it can also be used for building brands as well. Developing a unique online brand is important due to the competitive edge it can give you if done properly. Consistently publishing content is a very effective way to create and…
Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of…