The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. Maybe this has to do…
For companies who are looking to grow within a difficult and competitive environment, it’s imperative that you take your corporate branding seriously, ensuring you are unique and stand out, appealing to your target audience and grabbing their attention. One of the most important corporate branding solutions you have to pay close attention to is your…
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single glance…
In most circumstances, your squeeze page (or opt-in page) should be a standalone page. When a visitor clicks on your site, they should have no option other than to sign up for your offer. That is the single, primary purpose of a squeeze page. This rule applies well to individual clients. But, if you want…
Corporate branding plays a major role in showing the potential and existing customers what the business is all about. This is done through several elements such as marketing materials, logo, company design elements and so on. Here are reasons that make corporate branding so essential. For maintaining Differentness Corporate branding helps setting an online business…
Website aging is analogous to human aging. As you need to take good care of yourself, so does you need to keep your business site in excellent condition? Keep it refurbishing on contemporary standards. After all, this is from where you get money. Every web design project, big or small, comes with specific considerations and…
Corporate branding using videos is currently one of the most popular and effective methods both online and offline. Video marketing has proven a successful and economical tool for building awareness and image of a brand. Short informative videos executed perfectly capture the attention of viewers and bring in excellent response in a way no other…