How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics…
Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so. Heck, I could have…
What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too-what about you? But when push comes to shove, are you REALLY shopping local or just supporting from…