One way to spread the word about your website or blog is to offer amusing and entertaining content to other sites. Other sites love free content that has bells and whistles or a useful function of some kin. There are several ways to do this. All it takes is a little creativity and some programming…
A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of…
Your brand package consists of the tools and resources you use to communicate your image. The key to its effective application lies in the consistent use of your image package, which includes your business name, tagline and logo. Business Name. Your business name is a highly personal choice; however, there are 2 criteria you should…
As the World economic forum kicks off in Cape Town, South Africa, this article suggests simple ways that small businesses in the poor countries of the world could keep their businesses above water. I. Keeping Proper financial records. The figures that a business generates are an index of its health and growth. However, many managers…
The internet has sparked a trend called ‘Personal Branding’. Branding identifies and differentiates you, your business, and your products and services so you stand out from the crowd, get noticed – and get hired. Personal Branding can be the most powerful tool for success in your self-marketing toolkit.It involves identifying your key strengths and expertise,…