When it comes to Insurance Agency web marketing, the Split Test is an important tool, offering powerful insights into campaign optimization and conversion efficacy. A/B split testing is also used in traditional marketing and advertising, though for the purposes of this article, we’ll focus on a specific aspect of web marketing split tests, namely insurance…
In getting into any kind of business, it is always helpful to learn from those who have succeeded in that particular business you want to get involved in. You can get pointers from them and even perhaps avoid the mistakes they’ve made along the way. For years, web marketing seems to be making quite a…
Do you know how to create a content marketing strategy? It’s very simple actually. Creating content in and of itself doesn’t require much skill or writing ability. If you have a few hours to sit down in front of your computer and write some simple words related to your website or blog, then you have…
Search Engine Marketing is a part of, or form of Internet Marketing Services, and is meant to promote products and services of a company by marketing the company’s website, on the Internet and Search Engines. The marketing and promotion of a website is achieved by raising its visibility and ranking in the result pages of…
One of the hottest ways to increase website traffic these days is video marketing. This strategy is so effective that more and more online marketers and even online business owners are jumping into the bandwagon of promoting their products and services through this medium. Internet video marketing is a very trendy form of online advertising…
After spending the past decade talking with individuals wishing to promote their products and web sites online one theme appears to repeat itself and may be at the root of the marketer’s problem. Wikipedia states that: “Real-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of…
In general, there are two ways to get prospects on the Internet – The free ways and the paid ways. Both ways are equally effective, it is usually dependent on how fast you want to see results, and your budget to determine which approach you are more comfortable with. Free prospecting techniques usually consist of…
There are many ways to market your website on the internet. Not every method works for every type of website or business. However, there are some methods that will make your SEO search engine marketing efforts a success regardless of your goals. 1. Fresh, targeted content is a must! All content for your website needs…
How can Integrated Marketing Communications help me, the small business owner? Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort. For instance, as a small business owner, it may be tempting to focus…
Video marketing is now one of the most effective internet marketing strategies to apply. In today’s modern world, most people are busy and have short attention spans. With all sorts of ads vying for their attention, you need something to capture their interest and engage as much of their senses. Videos are very powerful because…