If you’ve been looking at your keyword data in Google analytics, you will of course be aware of the frustrating ‘not provided’ section. Sadly it’s becoming much more dominant in terms of percentage and we suspect the future outlook is bleak; with all keywords being hidden from SEO professionals. Google’s decision not to display this…
In today’s competitive environment customer retention is becoming more and more of a challenge. Companies can no longer afford to become complacent in their marketing efforts directed at existing customers, particularly with the cost of new customer acquisition increasing. An essential way to hold your ground against the competition is by keeping existing customers happy…
Digital video, which has many formats, is a highly beneficial tool. Businesses can tap into its neglected power for Internet marketing (the process of promoting, selling, and distributing a product or service 24/7 on the Internet). There is no better way to sell in a global market that makes purchases 24 hours a day than…
Affiliate marketing in a nutshell is you promoting other people’s products and services in exchange of a share of commissions. It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and…
When trying to get your audios out the public, the internet can be your best friend, but you can use even more resources to help you. I’d also put up the audio on a replay line, make it easy for those cell phone listeners to listen to your audio on their cell phone or anyone…
Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services. Studies by the 3M Corporation have shown that we process visuals 60,000 times faster than text. Thus, using visual marketing will communicate your message to your potential customers much faster and…
Just Like link building, email marketing is a lot of effort. Imagine spending hours designing and drafting an email, building a huge email recipient list and then sending emails to all them on the list just to see handful replies of which a few could be even negative would really be very annoying. The success…
Video advertising is one of the most effective ways to reach and engage your target audience. Video Production For mobile As predicted by digital marketing experts, mobile usage surpassed desktop usage to access the internet in 2016 and businesses are taking notice. The shift indicates that more consumers are using their mobile devices to do…
Definitions of Marketing Every day in 1 way or another, marketing needs to be undertaken in a retail business enterprise. Direct marketing is easily the most annoying type of marketing over any channel. Inbound marketing works effectively for many distinct businesses. It provides you with the opportunity to establish solid, meaningful, enduring relationships. A marketing…
Like any good entrepreneur, I’m always thinking of ways that I can develop and grow our businesses and brands. One of the best marketing strategies does not occur in the digital world. Each week, one of my companies sends out over 1,000 pieces of direct mail. We have an excellent response rate, even with a…
