It’s common for businesses embarking in internet marketing and social media to think they need to build their strategies around technology and not look at audience needs first. Every business needs an integrated marketing plan. Sometimes businesses see digital planning as a separate thing but ideally your online marketing plan should be integrated with wider…
Digital media is pervasive today and customers have access to information any time, any where. Be it for shopping, news, entertainment or social interaction, consumers are now exposed to a wide variety of information, and therefore, companies must amp up their digital marketing services to retain customer attention. Managing customer relationships across various digital channels…
Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google’s Services to support their daily life work routine. That being said, there are a…
Due to the high competition in the online world, it’s very important that you consider hiring a digital marketing agency to help you in competing with the other players in the industry. In addition to helping you get ahead of your competitors, an agency has other benefits which include: Coming Up With Campaigns The agency…
Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to…
Have you been planning to start your own business? Or you have one already, and you are wondering how to attract more customers. Well, for a business to succeed, it requires a great marketing strategy. Some companies are reluctant to accept the fact that the world is now digital. But, what they don’t realize is…
The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are…
Gone are the days when people used to explore magazines or books to get inspiration for interior design. The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design. When growing an interior design business, the…
In simple language, the definition of video marketing is using video to promote or market your product, brand or service. This is beneficial for SEO as it can increase click through rates and search engine ranking. YouTube is second largest search engine after Google. To reach your target audience YouTube is the best platform, you…
There’s no denying it, the world is swiftly moving from analogue to digital. Traditional advertising channels, print media and billboards just aren’t cutting it any more. Businesses are bound to adapt to the changing methodologies and hire experts in the field of digital marketing. Sooner or later, old marketing reforms, the techniques and approaches, will…