Dialing for Dollars: Memorable Phone Numbers Can Boost Sales for Small Businesses

Like most car dealerships, Maroone Honda of Hollywood, Fla., wanted to drive more business to its showroom floor. So the dealer added a catchy, easy-to-remember phone number to its ongoing print and radio ad campaign. Maroone was soon flooded with a thousand additional phone calls from prospective buyers each month and enough additional sales to…