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The First Rule of Selling – People Don’t Like to Be Sold

The first, most fundamental rule of selling is that people don’t like to be sold. It’s a paradox: people buy things all the time. Trillions of dollars worth of products and services are bought and sold, in stores, through the mail, on the Internet. So how is it that people don’t like being sold when…

Don’t Forget Your Local Customer Base – Market to Them!

You don’t have to have an online sales or service business to be listed on the internet. The use of internet marketing is very important to the growth a local business. Many of your local customers will be using the internet to search for your business services and products, so when your potential customers do…

Online Marketing – Don’t Forget the Small Things

In the ever changing and demanding world of online marketing and e-commerce, general website maintenance is often overshadowed by big buck industry terms such as Search Engine Optimization and Pay Per Click. While these are proven strategies to increase site traffic and conversion, online marketers all to often wear blinders when it comes to their…

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